Etsy Pricing Calculator (2026)
Enter what one item costs you to make and ship, how long it takes and the margin you want. You get the lowest price that hits that margin after every Etsy fee, a ready-to-use price ending in .99, your break-even price and your real hourly pay.
Etsy fees verified October 2026What to charge
US Etsy fees for a single-item order. Sellers in some countries also pay a regulatory operating fee or a different processing rate, and selling in another currency adds a conversion fee. Etsy Ads and income taxes aren't included.
How to price on Etsy
- Start from your real cost per item: materials, packaging (box, tissue, stickers, card) and anything else each item uses up. In the example that's $8.25.
- Pay yourself for your time. Minutes per item × your hourly rate is a cost like materials: 45 minutes at $20/hour is $15.00. Leave it out and your “profit” is really your wage.
- Etsy's fees grow with your price. The 6.5% transaction fee is on the item and the shipping you charge, and payment processing (3% + $0.25 in the US) is on the whole order including sales tax. The $0.20 listing fee comes back each time the item sells and auto-renews.
- So you can't just add a markup to your costs. The price has to cover the fees it creates. That's why the calculator solves for the price, to the cent, instead of multiplying your costs.
- Margin here means profit after paying yourself, as a share of what the buyer pays (item + shipping). Many makers aim for 25% to 40%, which leaves room for Etsy Ads, sales, returns and supplies that went up.
- Shipping counts both ways. What you charge for shipping is income (and Etsy takes 6.5% of it); the label is a cost. If you offer free shipping, set the charge to $0 and the label cost goes into your price.
- Offsite Ads can take 15% of an order (12% if your shop made $10,000 or more in the last 12 months), at most $100 per order. Choose it in the calculator to price for an order that came from an ad.
Worked example
Example. A handmade candle uses $6.50 of wax, wick, scent and jar, $1.25 of packaging and $0.50 of other supplies, and takes 45 minutes to make at $20/hour. You charge the buyer $5.95 for shipping, the label costs $5.20, and the buyer's sales tax is 7.5%. You want a 30% margin.
| Margin | Lowest price | Etsy fees | Profit | Your pay / hour |
|---|---|---|---|---|
| 0% | $26.06 | $3.56 | $0.00 | $20.00 |
| 10% | $30.05 | $3.95 | $3.60 | $24.80 |
| 20% | $35.18 | $4.45 | $8.23 | $30.97 |
| 30% | $42.01 | $5.12 | $14.39 | $39.19 |
| 40% | $51.54 | $6.04 | $23.00 | $50.67 |
| 50% | $65.79 | $7.42 | $35.87 | $67.83 |
At $42.01 the candle makes exactly 30%, so list it at $42.99: Etsy's fees are $5.21, your profit after paying yourself is $15.28 and your real pay works out to $40.37 an hour. Below $26.06 you lose money once you count your time.
Frequently asked questions
How do I calculate the price of a handmade item on Etsy?
Add up materials, packaging and other costs per item, add your time (minutes × hourly rate) and the shipping label, then find the price where what's left after Etsy's fees is the margin you want. Etsy's fees are a percentage of the price, so the price has to be solved for: in the example, costs of $28.45 need a price of $42.01 for a 30% margin.
What percentage does Etsy take from a sale?
In the US, about 10% of the order plus $0.45: a 6.5% transaction fee on the item and shipping, 3% + $0.25 payment processing on the total including tax, and the $0.20 listing fee. Offsite Ads add 15% (or 12%) on orders they bring in. In the example, the fees are $5.21 on a $42.99 sale.
What profit margin should I aim for on Etsy?
After paying yourself for your time, many makers aim for 25% to 40%. A margin that's too thin leaves nothing for Etsy Ads, discounts, returns or rising supply costs.
Should I use the “materials × 2 or × 3” rule?
It's a starting point, but it ignores your time and Etsy's fees, which grow with the price. Pricing from your full cost per item, your hourly rate and a target margin tells you whether a price really pays.
Should prices end in .99?
Many sellers use .99 or .95 endings. The calculator rounds up to the next price ending in .99 so you never land below your margin.
Does free shipping change my price?
Yes. With free shipping you charge $0 for shipping, so the label cost has to come out of the item price, and Etsy's fees are on that higher price. The calculator handles both: set the shipping you charge to $0.
Does this include Etsy Ads or sales?
No. Etsy Ads are a daily budget you set, and sales are discounts you choose. A healthy margin is what pays for both. Offsite Ads are included when you choose them.
More calculators
Sources
Official fee pages, checked October 2026: